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Price Tag is the lead song from Jessie J's debut studio album, Who You Are. The song was released as the second official single from the album and the lead single in late January 2011, in the United Kingdom as the second single from Jessie J's debut studio album. It was also released in the United States. The song features B.o.B.


Price Tag was written by Jessie J, Dr Luke, Claude Kelly and B.o.B and was produced by Dr Luke. The song debuted and peaked at number one on the UK Singles Charts, becoming Jessie J's first ever number one and one of two number ones from Who You Are. Price Tag spent two weeks at the top of the UK Singles Chart and reached number one in a total of nineteen countries.

Music video[]

The music video was directed by Emil Nava and was premiered on 30 January 2011. The video begins closing up on a giant teddy bear that is missing an eye and an arm, accompanied by a musical box-rendering of Johann Strauss II's The Blue Danube, before zooming out to show a child version of Jessie J sitting next to it, who then gets up and walks around the bear, turning her into her full-sized self. Jessie J is then shown standing and holding out her hands, and as the lyrics suggest, a coconut man and a moonhead appear on her outstretched hands (this is a reference to the two individuals who co-wrote the song with her: Dr. Luke is coconut man and Kelly is moonhead in reference to his large head) and pointing to herself (referring to herself as pea because of her small head). The video then goes back to Jessie J in the lap of the large teddy bear and shows various scenes of Jessie J holding up items that relate to the lyrics, including a huge price tag and pointing to left and the right. As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches. A scene of Jessie J is then shown of her as an oversized ballerina in a jewelry box. As Jessie J says the words "video hoes", a scene of her wearing the same outfit as in her "Do It Like a Dude" video and dancing holding her crotch, suggesting that she is not a hypocrite. Jessie J is next shown riding around on a small tricycle. As the song progresses into the second chorus, Jessie J and two background dancers are shown as marionettes, with Jessie J wearing a Pinocchio hat, dancing to the song. The video then moves to B.o.B as his verse begins, showing him dancing in front of a beat up car, that starts jumping and moving to the beat. He is then shown standing in the middle of four large, toy green army men. As his verse ends, Jessie J is shown squeezed into a doll house and holding a glass doll that is missing part of its head. As the video goes into its final chorus, scenes of Jessie J are shown her dancing with B.o.B, laying on the floor missing a leg, sitting in an oversized chair, dressed up as a doll in a blue and white dress, and dancing with her younger self. The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out.

Notably, one of the back-up dancers in the video is fellow musical artist FKA Twigs early in her career.

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